METAS: STEAM UK

EDUCATIONal PROgramme re-brand

Where creativity meets clarity, and vision meets action.

The brief

Many young people, particularly those in state schools, are dissuaded from pursuing creative subjects due to curriculum pressures, cultural bias, and family expectations. Creativity remains undervalued as a serious path, despite its proven social, emotional, and economic value.

research

My research focused on how education systems often deprioritise creative subjects, contributing to a societal mindset that discourages young people, especially in state schools from exploring creative pathways. I examined how families frequently view creative careers as less "safe" or academically viable, and how this perception limits opportunity. Rooted in a pedagogical philosophy of learning through creativity, I explored strategies to better communicate the value of creative practice. This included investigating zines, home-learning kits, and workshop formats that foster self-guided creative learning both in and beyond the classroom. My aim is to develop a strong creative learning identity that helps families and students better understand and access meaningful futures in the arts and creative industries.

the Game

The ‘Create Bubble’ game is a playful yet strategic tool at the heart of the METAS Brand’s system, designed to engage students aged 11 to 13 just before they make crucial decisions about their GCSEs. Using a vibrant card set: Look, Make, Learn, Tell, and Think; the game encourages learners to explore creativity through hands-on, interdisciplinary challenges that activate different forms of thinking. With a time element for added excitement, the game promotes confidence, collaboration, and critical reflection. Paired with a bold visual identity and accessible language, METAS positions creativity not as an extra, but as an essential part of learning and future planning.

The system

The METAS system offers a smooth, student-friendly platform where learners aged 11–13 can book creative workshops after school. Through the app, parents can support and supervise their child’s progress, helping embed creative practice at home. These sessions, run as collaborative, hands-on labs build confidence, spark curiosity, and make space for exploration beyond the traditional curriculum.

The Brand

A Future that is Confident. Curious. Creative.
Every learner feels confident in their creativity, curious enough to explore it anywhere, and empowered to think critically and embrace innovation, no matter their background or chosen subject path.