beyond the box
concept and development
At the outset of this project, our team was inspired by a TED Talk from Cathrine Thimmesh, an award-winning author, speaker, and educator in creativity. In her talk, Thimmesh stresses the importance of reintroducing creative thinking into school curriculums, which deeply resonated with us and motivated us to bring this concept to life visually.
target audience
As a team, we aimed to emphasise the importance of encouraging children aged
6-14 to express their creativity rather than restricting it due to the common misconception that creativity is limited to artistic activities. Therefore our target audience is aimed to parents.
Animatic and style frames
The animatic was used to plan timing, pacing, and transitions, ensuring the narrative and audio aligned clearly before full animation. Style frames defined the visual language of the project, including colour, typography, and composition, helping to maintain consistency and communicate the intended tone and concept throughout the motion piece.
